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Shifting Cubit from lead volume to profitable customer acquisition.
Cheap leads were converting poorly. Despite plenty of activity, profitability was weak and there was no real attribution.
We re-optimized around policy-level profitability, introduced lead quality scoring, and shifted focus from CPL to true customer acquisition cost with revenue tracking.
Cubit achieved profitable acquisition with clear attribution from click all the way to policy.
Book a strategy call and see what a profitable, scalable program looks like for you.
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