Insurance · Lead Gen

From cheap leads to profitable customers

Shifting Cubit from lead volume to profitable customer acquisition.

Cubit Insurance — From cheap leads to profitable customers
4.5x
ROAS
-41%
CPA
+34%
Close rate
~1,200
Leads / mo
The Challenge

Where they were stuck

Cheap leads were converting poorly. Despite plenty of activity, profitability was weak and there was no real attribution.

The Solution

What we did

We re-optimized around policy-level profitability, introduced lead quality scoring, and shifted focus from CPL to true customer acquisition cost with revenue tracking.

The Outcome

What changed

Cubit achieved profitable acquisition with clear attribution from click all the way to policy.

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