EdTech · App Installs

0 → 1M+ installs in under a year

Launching and scaling a new app with a retention-focused growth model.

Edkasa — 0 → 1M+ installs in under a year
5.1x
LTV ROAS
1M+
Installs
$0.42
CPI
8,000+
Installs / day
The Challenge

Where they were stuck

A brand-new product with no benchmarks needed rapid scale — without sacrificing quality — on a limited experimentation budget.

The Solution

What we did

We designed a full launch strategy, built a creative testing engine, and scaled only high-retention channels using an LTV-based model.

The Outcome

What changed

Edkasa reached massive scale with sustainable unit economics and strong retention.

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