B2B SaaS · SQL Generation

+47% SQLs — buyers, not browsers

Rebuilding targeting to capture high-intent buyers instead of browsers.

3.9x

ROAS

+47%

SQL rate

-39%

Cost / SQL

~950

Leads / mo

The Challenge

Too many low-intent users were coming through. The sales team was dissatisfied with lead quality and pipeline was weak.

The Solution

We shifted targeting to in-market buyers, built bottom-of-funnel intent capture, and optimized for SQLs over MQLs with intent-based segmentation.

The Outcome

SSR built a high-quality pipeline focused on buyers, not browsers.

Want results like these?

Book a strategy call and see what a profitable, scalable program looks like for you.