B2B SaaS · Google Ads

$10K → $350K/mo profitable scaling

How we rebuilt Striven’s Google Ads architecture into a predictable, scalable acquisition engine.

4.2x

ROAS

-38%

CAC

+52%

Conv. rate

9,000

Leads / mo

The Challenge

Where they were stuck

Every budget increase caused performance to drop. CAC was unstable, growth was unpredictable, and there was no systematic approach to scaling spend.

The Solution

What we did

We rebuilt the Google Ads account structure, segmented by pain point and intent stage, and created a keyword-to-landing-page matrix. Optimization shifted from CPL to conversion quality, tied to a marginal-CAC scaling framework.

The Outcome

What changed

Striven moved from campaign-by-campaign marketing to a predictable, scalable acquisition engine — spend scaled from $10K to $350K+/month while CAC dropped.

“They didn’t just manage ads — they built a system that scales. We went from around $10K/month to over $350K/month profitably.”

Striven

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